Re:BMW CEO to quit after carmaker loses early lead in electrics
by ska on Friday July 05, 2019 @07:11PM
(#20366638)
Leaf was a bad car for the average joe, too.
I'm sure it was perfect for some people - just like a smart car. But it would fall down for typical daily usage for lots of people who don't care about cars, but do have a highway commute, say.
Re:BMW CEO to quit after carmaker loses early lead in electrics
by evanweaver on Friday July 05, 2019 @06:10PM
(#20366293)
I just wanted to go from my house in Berkeley to Palo Alto and back without having to stop and recharge for an hour at Whole Foods.
It was an ok car if you never, ever needed to use a highway.
But huge majority of people aren't car enthusiasts, so they don't care. They want affordable and easy way of moving from point A to point B.
Getting car people excited is great. But you need to target average joe if you want to change the world.