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Re:Paul Rand's Unused Ford Logo from 1966 by lkrubner on Thursday December 23, 2010 @02:01PM (#2035467)
Lots of corporate logos give up on being readable and instead go for something stylistic, and only vaguely based on letters. Look at the LG logo in the top left of this page:

http://www.lg.com/us/index.jsp

Ford could have gone down that route as well, if it wanted to.

Re:Paul Rand's Unused Ford Logo from 1966 by some1else on Thursday December 23, 2010 @02:32PM (#2035576)
LG used to be Goldstar I think, until they screwed up their brand name by building lousy quality products. It sort of makes sense why they'd want a cryptic smileyface instead :-D
Re:Paul Rand's Unused Ford Logo from 1966 by jpark on Thursday December 23, 2010 @02:56PM (#2035658)
close. Lucky Goldstar
Re:Paul Rand's Unused Ford Logo from 1966 by G_Wen on Thursday December 23, 2010 @04:03PM (#2035844)
I think LG came from a merger of Lucky and Goldstar. Goldstar used to make low quality products, I have never used a Lucky product. Then merged and rebranded under LG.

http://www.vb.com/lg.htm http://en.wikipedia.org/wiki/LG_Electronics

Re:Paul Rand's Unused Ford Logo from 1966 by mikecane on Thursday December 23, 2010 @09:11PM (#2036400)
This was Microsoft's second logo: http://www.solarnavigator.net/sponsorship/sponsorship_images...

It was changed to what we see now because focus groups thought it read "Micr Soft." Design can bite you when you're not looking.