I feel like the drought in CA helped change at least some of those attitudes. Just today I got a check in the mail from the state for replacing my front lawn with low-water plants. The local water district matched the state’s rebate. We got enough to plant a fairly large tree, which should hopefully provide enough shade in a few years to further reduce our resource consumption. If you live in a drought-prone area, I would encourage you to see if your water provider has a similar program.