1) There's nothing the EU can do besides fine them. They're foreign companies; they have no power to break them up, only to fine them or prevent them from operating there. They probably decided that getting billions in fines is better than just shutting them out and hoping local companies can somehow come up with similar services.

2) When your country hasn't done something in over a generation, you need to stop touting it as something your country is good at. Just like we don't continue to criticize Germany for some terrible things they did 75 years ago, we need to stop thinking we're so great because we managed to land some people on the moon 50 years ago.