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A comment on Apple to Pay £3.8m Tax on £1.2bn UK Sales. Parent comment

Re:Apple to Pay £3.8m Tax on £1.2bn UK Sales by benaadams on Monday July 01, 2019 @11:04AM (#20325985)
Companies don't pay VAT on their purchases; the consumer pays the VAT.

Would they sell their products for 20% less; or would they decide consumers were happy to pay at that price so keep the price the same and keep the extra as profits?

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