This applies to "Apple Retail UK Ltd" only. "Apple Europe Ltd" is a separate company. Both probably pay substantial "IP license fees" (not visible in the public accounts) to the parent Irish Apple (https://www.theguardian.com/world/2018/sep/18/ireland-collec... ), which hangs onto the money to avoid remitting it to the US where it would be taxed.
This applies to "Apple Retail UK Ltd" only. "Apple Europe Ltd" is a separate company. Both probably pay substantial "IP license fees" (not visible in the public accounts) to the parent Irish Apple (https://www.theguardian.com/world/2018/sep/18/ireland-collec... ), which hangs onto the money to avoid remitting it to the US where it would be taxed.