But there is another case that went all the way to the supreme Court regarding resale of textbooks. Kurtsang v wiley. Textbook publisher Wileyclaimed that because they put "not for sale in the US" on their cheaper, but nearly identical international version textbooks, that meant they could dictate as such.
But the defendants prevailed and the supreme Court ruled that the first sale doctrine applied and lawful purchasers of the books could import them and sell them wherever they want.
This is a rather recent precedent because Costco lost a similar case v Omega a few years earlier, but it did not set a precedent.
The textbook one did.
But I suspect that there were some additional copyright and licensing complexities that made the Disney case different. Especially since it was two copies of the same item, just in different formats. Also, Disney, so probably the most experienced, well funded, and vicious gang of lawyers in existence.
But I'm not sure if a straightforward resale of a digital item has been tested in the courts. It seems with the Kurtsang v Wiley precedent, you would have a good chance of winning.
Probably. I mean, they're already selling physical items laden with DRM (DVD/bluray), presumably in those cases they are selling you "a license to watch the disk." The ability to restrict first sale of DRM'd movies is probably on their TODO list I'd wager, or their list of greatest regrets.
Incidentally, years ago, they did manage to invent a self-destructing DVD obsensibly for rental-without-return purposes. Technology Connections has a good video about it: https://www.youtube.com/watch?v=ccneE_gkSAs
Obviously companies (and therefore customers) should be paying for the ecological impact of their waste product.
Could a bookseller add a license to a physical book, and suddenly you can't sell it or lend it out?