Absolutely agreed. Note taking done really well would be useful to almost everyone, and they could absolutely dominate that market just as Slack has for chat. IMO if they'd just kept focused on their core app, they could be that right now. Instead focus was diverted in myriad directions, and quality of the core experience suffered. I sincerely hope they manage to 'fail' into a stable company that manages to get bugs under control and then to focus on their core product.

My shorter term hope is that they fix the android app bug that cropped up a couple weeks ago, making notes take 10-30s to open...

You don't think Microsoft Teams might do the same thing to Slack as Microsoft OneNote did to Evernote?

I don't think OneNote did much to Evernote. Evernote did itself.

$100M in annual revenues isn't even much of a stretch.

1.6M knowledge workers paying an average $5 a month for their primary note taking app - apps on every platform: iOS, Android, iPad, Mac, Windows, ChromeOS, Linux, encrypted cloud sync, and integration with other apps - feels like a very plausible reality that gets the company to a $1B valuation.

Everyone has a different price point. But I feel $5/m is too much for a note taking app.

For $7/m, I could get OneNote plus the entire office suite, and OneDrive.

If a personal productivity tool provides real value and costs $60 dollars per year, it is a no-brainer buy even from personal budget. Most higher income information workers earn that in an hour or two.