Re:Evernote Blows Up the ‘Fail Fast’ Gospel
by notahacker on Friday June 28, 2019 @12:16PM
(#20305886)
That's very true of niche businesses; one competitor price-warring can wipe our half your enterprise customers and they sometimes haven't got any way of growing except trying to pick up their customers. Not sure it's quite so true of general purpose SaaS sold to a market as big as "people that want to collaborate", especially not when the 800lb gorilla's pricing starts at $60/user/year and their apps aren't universally loved or difficult to replicate at smaller scales
There are two companies backed by deep pocket investors who are happy to lose money, their products are straight sold at a loss because they desperately need market share gains to hopefully dominate and survive when they finally worry about profits.
Now the company I'm at is doing fine as we're small and such and we haven't lost customers to do the absurdly low cost pricing from the other two companies. But I know of others who have lost customers, nobody can match the pricing, and simply because they don't have the backing they will not survive.
It's very possible the two deep pocket companies won't survive either, but it seems like a fairly destructive pattern to have a market torn up ... when the driving force isn't even creating a stable company / what I would think of as typical market forces that help everyone.