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Re:How Id built Wolfenstein 3D using Commander Keen tech by UberMouse on Tuesday June 25, 2019 @09:49PM (#20281177)
That advertising campaign wasn't Romero's idea; it was the idea of someone else at Ion Storm. Romero was initially a bit hesitant on the slogan but caved to pressure.

At least that was how it was presented in (iirc) Masters of Doom, who knows what the actual truth is.

Re:How Id built Wolfenstein 3D using Commander Keen tech by AlchemistCamp on Wednesday June 26, 2019 @04:09AM (#20282844)
Ah, good to know. It's been a couple of years since I read the book and I may also have misremembered something about the ad. I definitely had the impression that the guy would have been a very difficult coworker, boss or roommate, and he was all three for parts of the team at various times!