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Re:AOL Acquires Personal Profile Startup About.Me by stevefarnworth on Monday December 20, 2010 @06:23PM (#2026189)
They're getting: a) the founding team, b) a "vanity" acquisition which looks good to shareholders and c) the beginnings of a new social graph - imagine pairing their great content stable with a stack of new social hooks.

Makes sense now that it's been acquired. It was always a FNAC (feature, not a company).

Re:AOL Acquires Personal Profile Startup About.Me by c1utch on Monday December 20, 2010 @08:07PM (#2026482)
a) people who previously worked at AOL b) Shareholders will be upset with such a pointless acquisition c) about.me is a fancy URL shortener that redirects to social graphs, nothing more.