"But the thought of someone coming along and making a new social network, one that doesn’t have Facebook’s flaws, seems hopeless. After all, if Google, with all its vast wealth and talent, couldn’t do it, then who could?"

Instagram, WhatsApp, Snapchat... The greater issue to me doesn't seem to be who can beat Facebook but rather, what's going to keep Facebook from buying up any real threat that's not backed by one of the big 5 tech giants.