It has to be taken seriously by management, however. I've worked at a few places where diversity was king but upper management continued to make the decisions of aging middle-class white folks. Not that I have a problem with that in and of itself, but it was funny how they would hire lots of women and minorities, say that they wanted to target undeserved demographics, but then never actually attempt to do it. Diversity is, more often than not, a veneer.