Re:Mazda is purging touchscreens from its vehicles
by frosted-flakes on Monday June 17, 2019 @05:00PM
(#20207335)
FYI, BlackBerry hasn't been called RIM since 2012, and BlackBerry doesn't make the hardware. They just licence the brand to other manufacturers like TCL, which makes most of the current devices.
That's a false analogy. A horse-drawn carriage is a fundamentally different mode of transportation than a car, but a BlackBerry is identical to any other smartphone except for the small keyboard on the front.
The reason BlackBerries are not popular is because early touch screen smartphones were simply so much better than the BlackBerries of the day, and that set the precedent in consumers' minds that smartphones are slabs and smartphones with keyboards are bad (as evidenced by the people in this thread). But modern BlackBerries are just slabs with keyboards. If BlackBerry didn't aim their company at the ground at full throttle, the present phone landscape might look a lot different.
Also, most people simply don't need a smartphone with a keyboard, because all they use it for is SnapChat and FaceBook. It's like saying mechanical keyboards are inferior to rubber membrane keyboards because only a relatively tiny portion of the population uses them.
And yes, people are buying them. Not many, but it's apparently enough to be profitable, because TCL keeps releasing new models. Not on the levels of Samsung's S or Apple's iPhone devices obviously, but that's not what matters. (Close to a million KeyOne models were sold in 2017, but I don't know what the current numbers are like.)
That's a false analogy. A horse-drawn carriage is a fundamentally different mode of transportation than a car, but a BlackBerry is identical to any other smartphone except for the small keyboard on the front.
The reason BlackBerries are not popular is because early touch screen smartphones were simply so much better than the BlackBerries of the day, and that set the precedent in consumers' minds that smartphones are slabs and smartphones with keyboards are bad (as evidenced by the people in this thread). But modern BlackBerries are just slabs with keyboards. If BlackBerry didn't aim their company at the ground at full throttle, the present phone landscape might look a lot different.
Also, most people simply don't need a smartphone with a keyboard, because all they use it for is SnapChat and FaceBook. It's like saying mechanical keyboards are inferior to rubber membrane keyboards because only a relatively tiny portion of the population uses them.
And yes, people are buying them. Not many, but it's apparently enough to be profitable, because TCL keeps releasing new models. Not on the levels of Samsung's S or Apple's iPhone devices obviously, but that's not what matters. (Close to a million KeyOne models were sold in 2017, but I don't know what the current numbers are like.)