You know it's funny, I was watching horrible bosses last night, and was thinking just this. Some fairly blatant product placement for a major car manufacturer.

It didn't spoil the movie though, and in fact the bare-facedness of it even added some humour (-:

I don't think product placement is soooo bad. It's up to you if you're making a movie to make it fit. If you don't it detracts from the quality of your movie which to me seems a good enough motivator to get it right.