Who benefits most from having an educated workforce and a rich market? Company owners, aka rich people. It makes sense to me that taxes on the rich should pay for most of it.

The 60k comes from the loan officers, who work for institutions that are regulated by the U.S. Department of Education. And after you have graduated, your loan servicer is assigned to you by the the DoE, you don't get to pick that either.

So the burden to pay is on the voters who voted to put this system in place, and those who continue to keep it in place by not voting for politicians that provide alternatives.