Re:Pragmatic VC: Stop Coding, Start Marketing. Getting Your ...
by edw519 on Wednesday May 28, 2008 @01:36AM
(#201812)
If I sound a little sensitive on the subject, here's why:
As long as I've been doing this, 100% of the time I had problems implementing, it was always for the same reason: not enough software. Whether analysis wasn't sufficient, features were missing, testing wasn't complete, whatever, we were always deploying before we were ready. I understand that there's a school of thought that says to push like this, and naturally, I know how important the non-coding items are, but still...
I never had project difficulty because an invoice wasn't mailed, or a meeting was missed, or a prospect wasn't engaged; it was always, always, always because we simply needed more time/people/resources to have more software.
Imagine swimming the English channel and realizing you had other things to do. Would you stop swimming? Of course not. That's how I feel about coding.
For a software endeavor, coding is the critical path. Do other stuff, but don't stop coding.
As long as I've been doing this, 100% of the time I had problems implementing, it was always for the same reason: not enough software. Whether analysis wasn't sufficient, features were missing, testing wasn't complete, whatever, we were always deploying before we were ready. I understand that there's a school of thought that says to push like this, and naturally, I know how important the non-coding items are, but still...
I never had project difficulty because an invoice wasn't mailed, or a meeting was missed, or a prospect wasn't engaged; it was always, always, always because we simply needed more time/people/resources to have more software.
Imagine swimming the English channel and realizing you had other things to do. Would you stop swimming? Of course not. That's how I feel about coding.
For a software endeavor, coding is the critical path. Do other stuff, but don't stop coding.