Re:SwiftUI and Catalyst: Apple executes its invisible transi...
by r00fus on Thursday June 13, 2019 @04:19PM
(#20178225)
> Apple creates these new names that are unique, exciting, and evoke something concrete. It makes it easier to remember what they mean when they’re talking about something.
There is a thought here: when something is well designed (including branding), it's possibly attributable to a better process used to create the product as a whole (in this case the frameworks and API).
I've worked at places where acronyms are rife, and they're usually places that didn't feel the product needed to be sold (possibly because they didn't think they had any competition).
Other places I've worked where we actually pitched/sold the product (either internally or externally) resulted in a lot more overall thought about what the product did and how the customer would use it and consequently the naming.
There is a thought here: when something is well designed (including branding), it's possibly attributable to a better process used to create the product as a whole (in this case the frameworks and API).
I've worked at places where acronyms are rife, and they're usually places that didn't feel the product needed to be sold (possibly because they didn't think they had any competition).
Other places I've worked where we actually pitched/sold the product (either internally or externally) resulted in a lot more overall thought about what the product did and how the customer would use it and consequently the naming.