Re:The Race to Become the Beyond Meat of Fish
by ilikehurdles on Thursday June 13, 2019 @09:32AM
(#20174647)
You're probably right, and I do expect at some point to see Impossible on grocery store shelves. I tried it in a restaurant once and liked it, and wouldn't mind having it as a quick option at home, but until it shows up in the freezer section I'll probably stick with the stuff the restaurant makes from scratch.
I heard somewhere that the fake burger companies sold to restaurants first because the parameters for cooking it well are much narrower than a regular burger (for now). They didn't want to ruin their products' reputation because of mistakes people made cooking the burgers at home, whereas restaurants will probably do a better job.