Getting it, is in the eye of the beholder. The fact you're on Hacker news / have the 2nd highest karma means that you are definitely in tune :-).
I think our biggest flaw is: we're not explaining this in common terms that the everyday person can understand. It's too focused on the technical vision with the organizing and sharing. I think we can solve it in two ways:
a) Get rid of the organize + share mission statement jargon. Put together something people really understand.
b) Show a demo of the software in action. Once you see the software and/or start playing around with it, it's a no brainer that this is going to change the way you work.
Thank you for the feedback and kind words. Feel free to drop me an email jason [at] publictivity dot com if you want to check out the product more in depth (we're beta releasing it soon, but I can send out an invite a bit sooner).
-jlb
I don't get it.
You talk about the problem, the pain, and your offering, but I can't recall a single thing you say about your customer/user. Perhaps I'm missing something here, but I sure would feel a lot more comfortable with a story or two about someone's specific problem and how they solved it with Publicitivity. Maybe I'm a little old school, but I'd really rather hear about them first, not you.
You say all the right things: pain (get rid of the soccer pic, ouch!), problem, product, but I don't "feel" the problem or pain. I just think that a good example or two would paint a much better picture. The more common the example, the more people you'll reach.
The good news: Great start. With your tech and presentation skills, once they understand what it is, you oughta knock 'em dead.
Does this make any sense to you, or am I missing something?