That's exactly where we're struggling/working on. Greg's talk at Startup Camp was awesome, because it gave no bullshit/ straight forward advice. We know what we're making is useful, but bringing it down to one sentence that makes real world sense is key. That's why I even say in the presentation "to get past the mission statement speak", and then explain the product. Off the cuff, if I could sum it up in other words:

"We Give Entrepreneurs The Tools To Run Their Business".

The organize + share, is really more on the technical side of things when I think about it more.

Thanks for the feedback, it's exactly what we need.

-jlb