Apple is not in the business of selling privacy but in the business of making money.

Apple were happy to sell out Chinese citizens by allowing their government access to Apple's data center. Reason: money.

Apple are also happy to sell out everyone else's privacy by defaulting to Google as their default search engine. Reason: Money.

Apple has a reputation for being privacy focused, but just because there are worse exploiters of user data, it doesn't mean they are clean.