Love this quote.
BUT... I know my group is trying to address exactly what Dropbox seems to be aiming at here. How do you find all the hundreds and thousands of pieces of information that are being generated in just a small group of people? Sharepoint is Microsoft's current attempt, and even though my megacorp uses it, my group has asked me to create an alternative, because it sucks (and hard, given our implementation). There needs to be just ONE BOX that searches EVERYTHING.
I just finished a prototype of a search tool for firmware dumps, based on Elasticsearch. It works even better than I hoped. It only takes a few seconds to search across thousands of images for combinations of hundreds of yes/no questions. (Albeit quite a bit longer to marshal the actual values.) My current though is to create an index to dump all Office documents into, and let Elasticsearch do its thing. I can create a taskbar app to drag files into, and a spotlight-like search box to dig up anything dumped into it.
Tell me there's a better way. I don't really want to write this app. This is an obvious problem for an organization of ANY size now. (It's a problem for my church's staff of 10!) I, for one, am glad to see Dropbox taking a stab at it.
For a bit now all the big email players have been getting acquired as part of some larger "marketing cloud" that attempts to fully integrate that as the hub for an audience platform that then ties in with other external touchpoints and such. One of the aims seems to be that owning the audience and performance data has inherent lock-in, and thus forced stickiness. Really interesting to see in context of recent BI tool acquisitions.
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Also, required "fuck Google" quote at the end.
Take a look at Front (a YC company I believe) for an example of a place trying to do this
What we’re seeing here is a strategic maneuver by Dropbox to move up the UX stack from a single file syncing tool to a meta/coordination layer between SaaS products. The goal is to own the user experience and integrate all the adjacent or overlapping SaaS tools in a user’s workflow so you can control both the user and the suppliers.
We’re going to see this more frequently and it’ll look weird coming from different tools trying to level up and pull this off (i.e. what will email look like with this?).
One issue is as incumbents partner/buddy-up and competition heats up, we’ll see a bunch of bundling, increasing consumer costs while locking out newcomers.