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Re:Nano Watch Kit Near $1M on Kickstarter by anthonycerra on Friday December 17, 2010 @12:06AM (#2015259)
I thought the same thing when I started my startup (we make physical stuff too). Then I started learning about injection molding, tooling, materials, minimum order quantities, packaging, etc.

It turns out that very simple things are very expensive to start with because of the low quantities. I thought an order for 30,000 was massive, but some companies we worked with flat out laughed in my face.

So even though he raised a million bones, he's "only" making < 13,000 watches. That'll still be pretty expensive for him.

Re:Nano Watch Kit Near $1M on Kickstarter by davi on Friday December 17, 2010 @12:55AM (#2015382)
That's interesting. At what quantity do they stop laughing?
Re:Nano Watch Kit Near $1M on Kickstarter by anthonycerra on Friday December 17, 2010 @10:14AM (#2016418)
It really depends on the manufacturer. Some don't want to deal with you unless you're in the 100s of thousands. We were very lucky to find a company that will make a quantity as low as 300, but there would be no reasonable price we could charge for the product without losing tons of money. A quantity of 3,000 would basically be a wash, and 30,000 would give us a decent margin.

Another point I forgot to mention above is assembly cost. I was surprised to learn that automating tasks isn't cost effective even when production is in the tens of thousands (depending on the task of course).

Re:Nano Watch Kit Near $1M on Kickstarter by spydertennis on Friday December 17, 2010 @04:43AM (#2015750)
100,000