Re:AV1 codec ecosystem update
by ComputerGuru on Monday June 10, 2019 @09:32PM
(#20152423)
http://www.streamingmedia.com/Articles/Editorial/Featured-Ar....
"We will be satisfied with 20% efficiency improvement over HEVC when measured across a diverse set of content and would consider a 3-5x increase in computational complexity reasonable."
Encoding time takes a backseat.
300% - 500% is indeed a bigger number than 20%. But, that is not proof that it doesn't "serve consumers' interests".
Google and Twitch also care about encoding time, but in a different way - they have strong use cases for real time encoding being possible.
Everyone cares about decoding efficiency - Google wants you to be able to watch more videos and thus more ads. If your battery is dead, you can't watch any ads. Netflix wants you to get hooked on more series. etc.
> Just because something is open does not mean it is meant to serve consumers' interests.
This is true in general, but I really don't see how it applies to this case at all. The big companies have incentives that actually do line up pretty directly with user's interests.