Re:Google Made $4.7B from the News Industry in 2018, Study Says
by sct202 on Monday June 10, 2019 @11:41AM
(#20147743)
The study in question appears to only be including ad revenue from Google properties (with some interesting assumptions baked-in) for news related search queries and Google News.
I'd imagine that they're ignoring the DoubleClick ad revenue because it's doesn't generate a click bait headline. Google pays no-name publishers 68% of the ad-revenue they get, so I'd imagine for a name brands like NYT news sites capturing a much larger share from the Google ads on their properties.
I'd imagine that they're ignoring the DoubleClick ad revenue because it's doesn't generate a click bait headline. Google pays no-name publishers 68% of the ad-revenue they get, so I'd imagine for a name brands like NYT news sites capturing a much larger share from the Google ads on their properties.