No, it's saying like a company building "computers for the rest of us", that had traditionally had lines affordable by common pros, now only sells stuff suitable high end pro studios and cheaper mass market stuff, with no in-between regular pro tier.
They already have models in the "regular hatchback for families" range (and had since forever).
It's the mid-tier that suffers.
This is like saying Ferrari has doubled down on its refusal to sell a budget hatchback for families.