Analogies merely confuse (they always have that superficial "aha!" moment, yet never bear scrutiny). If it must be, however, in this case it's more synonymous with a restaurant that farmed out their kitchen and their wait staff, but they carefully crafted the menu, chose the silverware, and did all of the marketing.

That is an interesting business proposal.

It seems to be the franchise model: you buy the land and hire the grunts, we'll give you the Big Book O' Brand and handle the marketing.