No one should be surprised, their database is extremely valuable. They have a labeled database of millions of genomes. Once they sequence them all, then they just need to buy Luminosity (which is basically a site full of IQ tests) and find their common customers. If they have a millions common customers, then they can build a predictive model for IQ. Repeat with any other trait you want to predict. Hell, buy a video game company and embed behavioural tests within it.

Sell it for use in embryo selection, employee profiling, to governments.