Re:AdTech Sucks
by afiori on Friday June 07, 2019 @12:56PM
(#20126550)
There are invasive ads and less invasive ads. I am sure some "ads" are actually just to click-inflate a site.
Thinking of newspapers for example the problem is that the dynamics are very complex.
A few years ago, many sites started splitting in maybe dozens of weirdly specific topics just to artificially inflate the number of readers (if one user visit ten site it can be counted as 10 users) or even just buying click.
A billboard owner can do similar trick, but usually on a smaller scale.
Thinking of newspapers for example the problem is that the dynamics are very complex.
A few years ago, many sites started splitting in maybe dozens of weirdly specific topics just to artificially inflate the number of readers (if one user visit ten site it can be counted as 10 users) or even just buying click.
A billboard owner can do similar trick, but usually on a smaller scale.