I left the ad industry because of data tracking

Re:I left the ad industry because of data tracking by tomrod on Friday June 07, 2019 @08:40AM (#20123937)

The will is there sometimes to attempt this, which is why following risk procedures is tied to performance ratings at better companies. Companies also delete data after specified time, as required by numerous legal entities.

And engage with third party matching services so that personally identifying information is salted and hashed until the print shop

Etc.

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Re:I left the ad industry because of data tracking by luckylion on Friday June 07, 2019 @09:56AM (#20124491)

Do you know whether there are actual audits happening by third parties?

I've never had anything to do with ad tech, but the (few) certification processes I've been involved with were largely documentation and "yes, we do have backups. no, unauthorized persons cannot access our servers" promises without anybody actually auditing/testing.

Do they have independent auditors regularly look at the tech and operation to verify that they actually do conform with the laws and don't just claim to?

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Re:I left the ad industry because of data tracking by tomrod on Friday June 07, 2019 @12:54PM (#20126530)

Many. It represents a massive cost. Hence the emphasis on employee incentive to do the right thing in the first place.

Further, any time there is a broad news story (e.g. Wells Fargo's bogus accounts) or legal item in pipeline with broad impact, you can be assured every company looks to make sure they aren't in bad shape.

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