I used to lead the product team for a publisher that makes the majority of its income from ads. It was a constant fight between the commercial teams and us.

Commercial wanted to stuff every page with as many ads and trackers as possible. We wanted to ensure the user didn’t have a miserable experience. As the company liked getting money, we, and the user, generally lost.

I kept an instance of Chrome blocker-free to see the site in all its ad-stuffed glory, but after learning a bit about how things work, I block all the things with extreme prejudice for personal browsing. And ensure friends & family do too.