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Re:BMW Burns Logo onto Cinema-Goers’ Eyes by zalew on Thursday December 16, 2010 @07:35AM (#2011809)
actually, the 'drink coke' is an urban legend http://www.snopes.com/business/hidden/popcorn.asp

which obviously doesn't mean that there's no such thing as subliminal stimuli, just this example technique is not true. here's a better one http://www.youtube.com/watch?v=ZyQjr1YL0zg and most of his tricks include sending signals to one's lower thresold level, no flashing anything between frames.

Re:BMW Burns Logo onto Cinema-Goers’ Eyes by burgerbrain on Thursday December 16, 2010 @02:54PM (#2013352)
That 'drink coke' is an urban legend is my point.

There are instances in the real world where this has been attempted (The Republican tv ad campaign a few years ago that flashed the word "RATS" when talking about the Democrats for instance), but there is little to no actual credible evidence to show this works. It's all little more than marketers wetdreams.

Re:BMW Burns Logo onto Cinema-Goers’ Eyes by sp332 on Thursday December 16, 2010 @01:28PM (#2013049)
McDonalds did this in 2007. http://www.youtube.com/watch?v=2xPvYgTvr8I