"Copyright owners tend to focus on the aspect they see of piracy, which is the lost revenue. They therefore think what drives users to do it is the desire to get something for free. But iTunes shows that people will pay for stuff online, if you make it easy. A significant component of piracy is simply that it offers a better user experience."

I find this even truer than when I first read this article.

In the past month (since buying my iPhone), I've bought many, many applications+games for the iPhone, and yesterday I discovered the magic of buying ebooks from Amazon for the Kindle app.

On the other hand, I can't buy music/tv shows online (I'm in Israel, Apple doesn't have the licensing deals here), which means I have to either give up on the music or go buy it at the store. Or listen to it on YouTube. Guess what happens most often?