there is nothing luxury avout the stand, it's essentially identical to any other stand, which is not the point of the cars in your analogy.

> there is nothing luxury avout the stand, it's essentially identical to any other stand

Some of the features that make it "luxury" in my mind are:

* Build materials / quality

* Small footprint

* Magnetic connector (no screws)

* Ease of adjusting height / rotating (according to Apple)

For a 32-inch, 16 lb monitor that may need to be moved around a lot and shared amongst multiple people, I can see how those qualities might be important enough to justify the price for some.

And if it's really identical to any other stand out there, can you show something comparable at a lower price?

They probably are also not be expecting to sell as many of these stands as other stand manufacturers, so their manufacturing costs could be significantly higher considering it uses a unique design.

A lot of luxury-priced cars also have little particularly luxurious about them. The expression "you pay for the badge" comes to mind, which is precisely what luxury branding is about: the value of a $1k stand is that you paid $1k for it regardless of practical considerations, just because you could.