I disagree. MacOS is hugely popular in academia. A significant amount of researchers use MacBooks as it allows them to have the best of both worlds by having a machine that runs MS Office for preparing proposals and dealing with Admin as well as a UNIX system that lets them ssh into whatever workstation or cluster they’re running jobs on. Sure Windows is catching up in this regard but MacOS has had the advantage of being a much nicer experience.

Getting your products into Universities is a great way to maintain market share. This is true for software like Matlab and even for banks where most students will keep banking with the same bank for decades.