1. How do you know that the foundation of this article is wild?
2. Have you read the article? It's a thought experiment. It's meant to provoke thought and discussion. He's asking people to consider and share what they would do if gas hit a price where business as usual was clearly untenable and there would be no choice but to change consumption patterns.
EDIT
To clarify, it's ridiculous to just make a conjecture like this and build a case around it. The same thing could be done for anything else, not just gas and the current state of the economy. If the foundation of the article is this wild, then any of its conclusions are just as off-base and pointless.