Re:If people tried to pay for other services like they try t...
by eftpotrm on Wednesday December 15, 2010 @07:52PM
(#2010640)
No, I'm aware of the theory, I'm just not at all convinced it actually works out anything like this in practice - particularly once the extra costs of carrying the same line artificially twice are factored in. Oh well - they know their business but it still sounds fishy to me!
Think of it this way: a rich man is willing to pay up to $10.00 for the chicken breast that his family needs for dinner, but his blue-collar cousin can only afford $6.00 at the most. Had the grocery store only created one line with the price of $8.00, their revenue from these two consumers would be only the rich man's sale, 8 dollars. If, on the other hand, the store had two lines, one for $5 and one for $10, they can make 15 dollars from these two shoppers!
Hope that clears it up.