If we're talking about privacy, there seems to be a direct correlation between the size of a companies profits and their willingness to sell your private information. As someone who values my privacy, I prefer smaller, stable companies because I'm more confident they are acting with my best interests in mind; not chasing massive growth and huge profits.

I spend quite a bit of money per month to maintain some semblance of privacy and none of the companies I support are raking in millions in profit every quarter.