Sorry I wasn't elaborate. What I was trying to say was SilentCircle had the money, the people, the pedigree, the vision and yet failed. Privacy is a hard sell and one of the reasons is that it is expensive and comes at a cost of inconvenience, unfortunately, given then way BigTech has shaped its offerings over the years.

puri.sm may yet execute well and take-off but privacy remains a seriously hard problem to tackle (due to govt, ad-net, big-tech) yet easily a problem to get passionate about.

I still don’t see how this suggests security is not a lively, profitable industry. The same anecdote could apply in spades to food startups, telecom startups, sports analytics startups, makeup startups and dozens of other types of businesses.