I'm a mechanical engineer who has been involved in the purchase of some industrial machinery. This is typical. You call the company, they will usually have a regional salesman come to your place of business to talk about it and bring literature. It's a very old way of doing business, but also effective. If there is a place to order from the website, it is usually for only after you have talked to their sales staff. This is actually a good website for me, because it shows a price. You would usually have to call to figure out if a machine costs $50k or $250k.