That's like saying "you're not forced to use a car to travel", it's just not practical to use the internet without it for many reasons.

> It’s going to be really hard to make an anti-consumer argument here when you’re essentially saying you want google’s product but don’t want to pay the advertising price.

I'm looking for a transaction rather than pimping your data in a completely opaque manner, which is inherently an anti-social interaction, for the end of selling you products you don't want and don't need, another anti-social interaction. It doesn't need to be this way.