There is another very large factor in what has set Azure apart from Google. Google is more of a pure play competitor to AWS. Azure got a big jumpstart due to the Windows enterprise market adopting them as a natural home. From there Azure has gradually leveraged itself into taking some share of the Linux market. The Windows business segment provides a lucrative, lower competition base for Azure. Realistically, Google poses zero potential threat to the large Windows cloud business that Azure will yield billions in annual profit off of in time.