But I think in practice both open source and free software are hard to monitise. Often the open source software is a marketing platform for a managed service ala “we made it were the experts let us host it for you”
Btw. I'm not comparing open- vs. closed-source but open-source-software vs. free-software.
I agree Open Source & Non-Free (as per R.M.S.) would be much more commercially useful than Free in a lot of circumstances, because if I pay $1000 for some Free as in Speech software I can then go and sell it to your competitors for $10.
The only way I can think that this is not business-destroying if said software is so tricky to set up that it only makes sense to buy it from the original vendor who will set it up for you in the price - in which case that probably breaks the spirit of free software.
The Free Software movement on the other hand created licenses which try to prevent the kind of behavior and thus are protecting the open software going forward.