It's one of those awful ideas that seems to bubble back up into the corporate mind periodically. IBM actually did the same thing back in the first half of the 20th century (see https://www.networkworld.com/article/2333702/a-history-of-si... for the full history), even going so far as to publish a songbook titled "Songs of the I.B.M": https://arstechnica.com/information-technology/2014/08/tripp...

They kept it up into the 1950s, when Tom Watson died and control of the company passed to his son.

I like this note from the end of the Network World article, where they ask a Harvard Business School professor if there's anything similar going on in the contemporary tech world:

> "I don't think there is a Microsoft company song other than 'Get to the bank as fast as possible so you can deposit the check,' " Tedlow adds.