Justice Department Is Preparing Antitrust Investigation of Google

Re:Justice Department Is Preparing Antitrust Investigation o... by swalsh on Saturday June 01, 2019 @12:06AM (#20067178)

Imagine what competition in the search space would do for adword prices. I have no idea how one would go about breaking up google search, and the infrastructure/IP behind it. Or changing consumer habits, but there would be a lot of beneifts to everyone.

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Re:Justice Department Is Preparing Antitrust Investigation o... by ThrustVectoring on Saturday June 01, 2019 @12:29AM (#20067246)

Adwords prices are based off the bids submitted - whether this is done through one centralized exchange or many competing ones makes little difference. Each search-based digital advertiser will end up charging the maximum it can while avoiding "vacancies".

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Re:Justice Department Is Preparing Antitrust Investigation o... by derscheister on Saturday June 01, 2019 @06:37AM (#20068524)

How would it benefit everyone? Who exactly and in what way?

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