Successful technologies become a success due to early adopters, power users, developers that target those technologies. Lose the sex appeal, make the techies angry and the monopoly starts to wither away.

How many people here have installed Chrome on the computers of their friends and family? Is there anybody here that never did that?

I remember recommending Chrome, even though I was a Firefox user, because Firefox on Windows tended to get infested with crappy toolbars and other extensions. Well not anymore.

And that whole recommendation process can always happen for another browser.

All it takes is for the developers to come back to Firefox. And I've seen a noticeable shift happening among my peers ever since Quantum.