- Your ad profile will be built based on pages you visit as you indeed note, not just things that you click. Any noise you can introduce surely has to be a win for obfuscation? Would be interested in your thoughts here because you have more experience than I do!

- I'm not certain that paying for content makes any difference from a data mining perspective. Loading a NYT article causes uBlock Origin to deny 14 requests; I don't currently have a subscription but I imagine those assets are still loaded even if I'm signed in (with much clearer markers towards my identity!)

- Fighting back is a fine way to effect change. It's clearly working or Google wouldn't be banning this extension from their store or limiting their API.

I'm very comfortable with this so it's interesting to speak with someone who isn't. If adblocking is on the rise, I wonder what the next step will be towards monetizing content? Micropayments didn't take off (perhaps unsurprisingly) and subscription models seem to not have the return that people had hoped. There's huge amounts of money on the table but a lot of very smart people don't seem to have hit upon anything yet!