Sure... vote with your wallet, only in video space. When DRM'ed content becomes less popular, companies will have to reconsider.

Of course, I'm one of those who doesn't care much about mass media in general. Addictions could make this shift impossible.

Not all commercial content is DRMed. Example: Rifftraxx.

You can also enjoy lots of high-quality, DRM-free content on YouTube, Vimeo, peertube, fosdem and god knows where.

There’s more to internet video than Netflix, Hulu and Prime.

From the perspective of general population - which is where you need adoption to be even a mote of dust next to Chrome - no, there isn't.