So called 'Business apps', is an umbrella term for relatively basic apps that usually used for standard business functions. For instance, today I got a sign off for a so called app that will be used to store QA info on sales calls. The QA person will listen to a call, enter info on the system,which them allows to summarize info in reports and dasbords,print QA sheet,etc.Everything stored in one place.It took me just a few days to do it all and it is easy to customise.